Brand Name Generator

While some people have an idea about their future business name from the start, most of us are not that fortunate. That means we have to do some heavy thinking. This guide will help you figure out how to choose a brand name, complete with brand name ideas for top industries like food and tech.

We’ll explore:

• How to choose a brand name
• Creative brand name ideas + real-life brand name examples
• Why you should use a brand name generator
• How to use a brand name generator

Here’s a guide on how to choose a brand name that will make you the envy of the industry.

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How to choose a brand name

Step 1: Consider Search Engine Optimization (SEO)

If you want to build a successful business in 2025, you need to make it easy for people to find you online. This means developing a comprehensive SEO strategy that begins with a search-friendly domain name.

A search-friendly domain name includes keywords related to your business. For instance, depending on your industry and niche, suitable keywords would be brand, business, tech, fashion, restaurant, food, pharmacy, etc.

You can find out what effective keywords for your business are in three steps:

• List as many relevant words as you can think of. Open a document or grab a notebook, set a timer for 3-5 minutes, and write down all the words and phrases related to your industry or business that come to mind. Remember that a “keyword” can actually be multiple words long.
• Run them through a keyword planning tool. Keyword planning tools can tell you how much search traffic there is for a specific word or phrase.
• Create a shortlist of the best keywords. Move any keywords that have good traffic (at least 1K/month) and low competition to a shortlist.

Once you’ve got a keyword shortlist, you can either run these keywords through a brand name generator or continue to the next step.

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Step 2: Consider your offerings

The next thing to consider in naming a brand is how your company will help customers. There are a couple of questions to ask yourself here:

• How do you help your customers? Tell your audience how you’ll solve their problems from the moment they lay eyes on your domain name. For example, if your products help people save time, you can use a phrase like “time saver” in your domain name.
• What emotions do you want people to associate with your brand? Choose words that can connect your brand to these emotions. For example, if you want people to associate your brand with happiness, you might use words like “joy” or “comfort.”
• What makes your brand unique? This is what makes your company more appealing than other companies in your industry. For example, if you offer one-on-one services, you might use a word like “Personalized” in your company name.

If you can find a way to express one or more of your answers through the keywords you listed in step one, you’ll have an ideal brand name.

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Step 3: Consider your location

Another way to make your brand name unique and improve your SEO at the same time is to include a reference to your location. This can be beneficial for a couple of different reasons:

• Nearly ⅓ of all Google searches are location-based [1]. Your business is more likely to show up at the top of these searches if the location is included in its name.
• Many people go out of their way to support local businesses. Establishing your business as coming from a specific neighborhood or city can make these people more likely to support you.

In short, if you want to attract local customers, referencing your location in your trademark name is a great way to do it. You can reference the street your business is on, the neighborhood it’s in, the city where you do business, or a general region you provide products/services to. You can even use a nickname for a location or the name of a nearby landmark.

To create a new list of name ideas, experiment by combining various keywords from Step 1 with different location keywords.

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Step 4: Consider your future plans

One of the most important things to consider when choosing a brand name is how you want to grow your brand over the years. So, how to pick a brand name that will reflect your plans?

There are three questions to ask yourself here:

• Do you eventually hope to expand the products/services you offer? If so, you’ll want to choose a name that focuses on your industry in general rather than a specific product or service.
• Do you eventually want to expand to new locations? If you want to sell to people all over the world, you probably won’t want to include a specific location in your brand name.
• Do you want to sell your business someday? If selling your business is an important part of your long-term plans, you’ll want to make sure that the name isn’t closely tied to your personal identity.

In short, you want to make sure that your business name doesn’t limit your potential for future growth. It’s much easier to add new products/services to an existing business than it is to start a new one from scratch.

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15 creative brand name ideas

Feeling stuck? We’ve compiled a list of brand name ideas to help you out!

All of these names were available at the time of writing this article, so you can use them as-is or create a wholly new name based on one of them. Just remember to Google your preferred name in case one of our readers has already snagged it!

Food brand name ideas

• Good Eatin’ House
• Fresh and Tasty
• Palate Palace
• Hedona Vegan
• Meats and Eats

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Clothing brand name ideas

• Street Vibes Clothing
• Chiconom Fashion
• Mell Fashion
• Ferosh Fashion
• Lust-Have Clothing

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Tech brand name ideas

• All High Tech
• E-Ternal Technologies
• Drive Change Technologies
• Inovativa
• AI Tech

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Best brand names from real businesses

Keywords are essential to finding a brand name, but they’re not the only way you can find inspiration. You can also look at existing brands to see what types of names they’re using. This can help you choose something similar so that people immediately know what your brand is about—or find a way to buck the trends and create a fully unique business name.

👉 Check out these brand names for inspiration:

Nature’s Path Organic Food

This name contains several keywords (nature, organic, food), making it SEO-friendly and people-friendly. Namely, words like nature and organic always evoke pleasant emotions.

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Fashion Nova

These two words in the name go perfectly together. Fashion is all about change and the latest trends; the word nova implies that the company is keeping up with them.

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Strong Analytics

Analytics is all about large data sets; you want something strong and reliable to deal with them.

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Why you should use a brand name generator

So, why is it so important to use a brand name generator? Can’t you just come up with a brand name idea on your own?

Theoretically, yes. You can make up a business name all on your own. But there are a couple of major benefits to using a brand name keyword generator:

• Dozens of instant ideas. You don’t have to wait for the muse to strike. All you need to do is enter a word or phrase related to your business and you’ll receive dozens of ideas in a matter of seconds.
• Automatic domain availability checks. The best online name generators automatically check if the domains associated with their name ideas are available. This means you don’t have to worry about coming up with a name only to find that you can’t claim the domain for it.

The DomainWheel name generator also offers search filters that you can use to only view domains that use a certain domain extension or to restrict the character length of name suggestions.

Best of all, it’s free! You can use it as many times as you want by following the steps in the next section:

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How to use the brand name generator

Finding the perfect business name is easy with our brand name generator. All you need to do is type a keyword or combination of keywords into the bar and press Search Domain. The AI will instantly generate a variety of ideas:

If you want to use a specific domain extension, you can click Select Filter and exclude some or all other domain extensions:

The DomainWheel domain name generator also automatically checks the availability of all domains, so you can register a domain you like right away. All you need to do is click View Details to see options for domain registration and web hosting:

If you don’t find anything you’re satisfied with in these search results, don’t despair! You can scroll down to find suggestions for words in three categories: Sounds Like, Rhymes With, and Random Suggestions. You can click on any of these words to start a whole new DomainWheel search.

Best of all, DomainWheel is free, so you can use it as many times as you want.

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How to check domain availability

The final thing you need to figure out is if the name you want to use is actually available.

The good news is that if you’re using the DomainWheel brand name generator, you’ll only see name suggestions that you can buy the domain for. However, a domain being available doesn’t always mean that you can use the label. You’ll also want to check the USPTO Trademark Database to make sure your ideal business name isn’t already registered.

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Available domain extensions (TLD) for brands

Along with the obvious .com and .net, there are several more unique TLDs that can tell users something about your business:

• .brand
• .biz
• .business
• .pro
• .ltd
• .llc
• .consulting
• .coffe
• .store
• .shop

You should take a look at the list of available domain extensions and choose one that is best suited for your industry and niche.

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Frequently Asked Questions (FAQ)

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Register your brand domain name

The best way to register your domain name is to sign up for a web hosting plan with Bluehost and claim the free domain name. Hosting plans start at just $2.75/month and you can sign up in a few minutes by following the instructions on the Bluehost website.

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Conclusion 🧐

All name suggestions are not created equal, though. To get the best name possible, consider four factors:

• SEO. Use relevant keywords to improve your chance of ranking well on search engines.
• What your business does. Emphasize how you solve customers’ problems and what makes your company’s approach unique.
• Your location. Include the name of your neighborhood or city to help you bring in more local business.
• Your future plans. Make sure your name leaves room for future growth.

We hope we’ve answered your questions about how to choose a brand name. If this is your first time building a brand, you might also want to check out our guides to How to Create an Online Store and How to Start a Business Blog.