If you want to know how to check website traffic for any site, you’re in the right place.
Tracking your website metrics is essential to strengthening your online presence. The results can give you valuable insights into your digital strategy and the overall performance of your business.
Studying your competitors’ traffic is even more important. Why? You’ll be able to predict your rivals’ next moves and learn from their wins and losses.
👉 In this guide, you’ll discover why website traffic is so important for your company and how to analyze the traffic of any site in a few seconds.
Can I see how much traffic a website gets?
You can and you should.
Monitoring your website’s performance 📺 is crucial to improving user experience and driving more traffic to your site. However, these statistics only tell you how your own site is performing. They don’t give you context to understand how well you’re doing when compared to other businesses in your industry.
Consider using SEO software or a traffic checker tool to monitor your competition. Get insights into their live and organic monthly traffic and see what keywords work better for them. You can use this data to replicate competitors’ best practices and explore ways to steal their site visitors.
Read on 📚 and discover how to find out how much actual traffic a site gets.
How do I find website competitors’ traffic?
📊 A traffic checker tool is all you need.
You can use these platforms to examine the following metrics on your competitors’ sites:
- Live website traffic: the number of visitors viewing a website in real-time.
- Organic monthly traffic: the number of visitors a website gets monthly from a search engine or non-paid channels.
- Unique visitors: the number of visitors a website gets over time (each visitor is counted only once).
- Domain score: it determines how likely a website is to rank well on a search engine results page.
- Backlink authority score: this metric ranks the quality of backlinks on a website.
- Keyword ranking: this is the organic ranking position (how far up it appears in search results) a website has for a specific keyword.
These statistics can give you a detailed overview of how well your competition is doing. If you want to outrank your competitors, you must measure the performance of their sites with a traffic checker tool.
Seven tools to check website traffic for any site
These are the seven traffic checker tools you can use to analyze the performance of any website’s organic and paid traffic.
1. Ubersuggest
Digital marketing guru Neil Patel launched Ubersuggest to make your life easier when studying competition data.
This SEO tool comes with a traffic analyzer that estimates how many visitors a website gets on Google monthly. With Ubersuggest, you can explore the top keywords and best-performing pages of any site.
⚙️ Key features in Ubersuggest
- Traffic analysis: see how much traffic your competitors are getting
- Keywords report: see what keywords your competitors are ranking for
- Site audit: see your site’s SEO score and compare it to your competitors’ data
💵 Pricing
It starts at $29 per month.
2. SE Ranking
“All-in-one SEO software made simple.” This headline says it all.
SE Ranking claims to be an easy-to-use tool for marketers and website owners. The Competitor Analysis Tool gives you insights into competitors’ traffic performance. You can even see the impact of Google algorithm updates on a website over a period.
⚙️ Key features in SE Ranking
- Competitors’ traffic cost: check the total cost of organic and paid traffic
- Competitors’ backlink reports: see how many backlinks a site has and evaluate their quality
- Estimated clicks per month: check the performance of competitor’s campaigns
💵 Pricing
It starts at $23.52/month.
3. Semrush Traffic Analytics
If you want to get detailed traffic analytics of any site in clean charts and graphics, Semrush Traffic Analytics is the right tool for you.
Once you type down a domain in the search bar and press “enter”, you’ll feel as if you were inside your competitor’s Google Analytics account. Semrush allows you to explore critical traffic metrics and spot visitor trends on your competition’s website.
The biggest downside to using Semrush Traffic Analytics is that you need to pay around $100 per month to fully analyze website traffic. You get ten Traffic Overview reports per day for free, but if you want to measure performance over time and access all site statistics, you must purchase the full product.
⚙️ Key features in Semrush Traffic Analytics
- Traffic sources: know where’s traffic coming from with simple charts and graphics
- Web traffic journeys: discover the top sources and top destination pages with real user data
- Engagement metrics: track site visits, unique visitors, bounce rates, and other relevant stats
💵 Pricing
It starts at $99.95/month (annual plan). But, there’s a special 30-day FREE trial from Semrush for our readers. Check it out!
4. Similarweb
Similarweb offers a free tool to check website traffic for any site.
It’s very easy to get started. Go to the homepage, write a domain in the search bar, press ‘search,’ and see competitors’ traffic metrics.
In this free version, you can find out a website’s monthly traffic and engagement, keyword search traffic, and discover the main marketing channels driving visitors to the site. Pay for a monthly plan to perform a deeper analysis.
⚙️ Key features in Similarweb
- TrafficMeter™: discover traffic analytics for any site with this browser extension
- Traffic data comparison: compare your site traffic with other website traffic
- Audience demographics and interests: analyze the audience composition on mobile and desktop
💵 Pricing
The base version is free. Paid plans start at $167/month (annual plan).
5. Ahrefs
Ahrefs is one of the most popular SEO software options in the market. Among all its features and functionalities, the platform has a traffic checker tool called Site Explorer.
In Site Explorer, you have access to in-depth statistics from your competitors’ sites’ traffic performance. It’s an excellent tool to monitor a website’s organic and paid traffic historical data.
Ahrefs is software for expert marketers. It has the world’s largest index of live backlinks and it tracks billions of keywords across 10 different search engines.
⚙️ Key features in Ahrefs
- Organic traffic research: check competitors’ top keywords and how much traffic are they bringing to their sites
- Backlinks research: use Ahrefs’ fast backlink crawler to get a full list of backlinks going to any website
- Paid keywords research: see what keywords your competitors are currently bidding on
💵 Pricing
It starts at $83/month (annual plan).
6. SpyFu
Are you looking for a traffic checker tool designed to monitor your competitors? Dominate your competition with SpyFu.
This search analytics tool is every CEO and marketing manager’s dream come true. SpyFu analyzes your top competitors’ activity on Google and simplifies the data into graphics and charts.
SpyFu’s basic features are available for free. If you want to enjoy unlimited searches and downloads and view more data, you must subscribe to a paid plan.
⚙️ Key features in Spyfu
- Keyword Gainers and Losers: monitor keywords ranking evolution. See newly ranked keywords, improved ranks, and lost ranks from any site
- Organic and paid competitors: check who are the main organic and paid competitors of a website
- Google Ads history: see ads performance and relevant stats such as clicks per month and cost per click
💵 Pricing
It starts at $16/month (annual plan).
7. Serpstat
Using Serpstat to measure the traffic of a website is as easy as it gets.
This all-in-one SEO platform allows you to check useful traffic metrics from any site at the click of a button. Write a domain in the search bar and access statistics like a website’s average monthly traffic, backlink analysis, and keyword reports.
⚙️ Key features in Serpstat
- Rank tracking tool: track paid and organic search results for any website
- Page audit tool: compare website page optimization on your site with your competitors
- Competitor analysis on organic and paid search: get a full list of competitors’ traffic, most popular pages, and top keywords
💵 Pricing
It starts at $55/month (annual plan).
Best traffic checkers tools compared
| Traffic checker tool | Pricing | Best for |
|---|---|---|
| Ubersuggest | Starts at $29/month. For more information, go to Ubersuggest Plans & Pricing. | Access detailed insights into competitors’ strategies and traffic for an affordable price. |
| SE Ranking | Starts at $23.52/month. For more information, go to SE Ranking Plans & Pricing. | Understand the split between organic traffic and paid traffic to competitors’ sites. |
| Semrush Traffic Analytics | Starts at $99.95/month (annual plan). For more information, go to Semrush Plans & Pricing. | Get comprehensive traffic insights about your competitor’s traffic. |
| Similarweb | Free version available. Paid plans start at $167/month (annual plan) or custom packages. For more information, go to Similarweb Plans & Pricing. | Check competitors’ top traffic sources for free + access more detailed information with a paid plan. |
| Ahrefs | Starts at $83/month (annual plan). For more information, go to Ahrefs Plans & Pricing. | Perform comprehensive backlink analysis to understand where competitors’ traffic comes from. |
| SpyFu | Starts at $16/month (annual plan). For more information, go to Spyfu Plans & Pricing. | Companies or website owners looking for a competitors’ analysis-focused tool that won’t break the bank. |
| Serpstat | Starts at $55/month (annual plan). For more information, go to Serpstat Plans & Pricing. | See what keyword strategies are working best for your competitors. |
Final thoughts on how to check website traffic for any site
Website traffic is crucial to growing your business. The more people visit your site, the more customers and income you’ll generate.
If you want to check website traffic for any site, including your competitors’ sites, use one of these seven 👇 website checker tools:
- Ubersuggest – An excellent tool for understanding your competitors’ keyword strategy and rankings.
- SE Ranking – The best tool for discovering how much your competitors pay for traffic and the split between paid/organic traffic to competitors’ sites.
- Semrush Traffic Analytics – An excellent tool for tracking both your own site’s traffic and your competitors’ traffic.
- Similarweb – A tool that makes it easy to analyze any site you’re looking at, both on your phone and on your desktop. Plus there’s a free version!
- Ahrefs – The best way to discover your competitors’ backlinking strategy.
- SpyFu – An affordable tool that can help you understand your competitors’ traffic patterns.
- Serpstat – An excellent tool for discovering competitors’ most effective pages so you can use similar strategies when creating content for your business blog.
🎬 Just getting started with SEO? Check out 👉 our guides on choosing an SEO domain name and starting a business blog. Plus, if you’re struggling to come up with SEO-friendly blog topics you can also check out our guides to travel blog ideas, lifestyle blog topics, and food blog ideas.
